Elite from Floris is a fragrance which is your touch of refinement. A fragrance filled with history, emotion and pedigree.
For me you buy into an experience and normally that comes from the people, how they conduct themselves, how you are treated which in turn makes you feel a particular way.
Delve into Floris’ Iconic Elite fragrance and their new grooming ranges.
If you are able, I would highly recommend you visit their HQ on Jermyn Street which is in the heart of gentility in London’s St. James’
Why visit Floris on Jermyn Street?
The answer is very simple. You will be able to walk in through the doors of history, immerse yourself in an experience where you can be looked after.
It will also be a moment to discover the brands rich history; their flagship store has been there since the 1730’s and maybe even meet perfumer Roberta Ion.
I can give you all sorts of adjectives to describe how wonderful something is but for me whether its personal or professional I spend my time trying to surround myself with people who are experts.
Not people that are going to give me a hard sell but people whom I can have a conversation with.
Fragrance is something very personal and equally if you have a friend with good fashion sense they will also often say a particular colour or style suits you, whereas you might always choose black or red, they might say maroon really suits you; well fragrance is the same in that if you explain the types of fragrance you like, sometimes something outside the box can match what you aspire to better than your initial go to.
I love going in as the space is open, a bit darker and definitely makes me feel calm, which is definitely something worthwhile.
Refining the art of Grooming since 1730
Floris London’s legacy in grooming dates back to the early 18th century when founder Juan Famenias Floris began blending exquisite grooming preparations in his small shop at 89 Jermyn Street. Initially catering to the refined gentlemen of London, Floris quickly gained recognition for its quality formulations, which became the preferred choice of aristocrats, statesmen, and even royalty. By the 19th century, Floris had secured a reputation as a leading purveyor of grooming essentials, supplying products to notable figures such as Winston Churchill and Ian Fleming, the creator of James Bond. Over the years, Floris continued to innovate, combining time-honoured techniques with contemporary advancements to meet the evolving needs of the modern gentleman. Today, Floris London remains committed to the art of grooming, preserving its rich heritage while introducing new formulations that uphold the highest standards of British craftsmanship.
T H E ELITE c o l l e c t i o n
A favourite of the Floris family since it was created in 1979 by the late Michael Bodenham, Elite is a fragrance to return to time and time again. Named after ‘Lotion Elite’ – a Floris
after shave cream which first featured in our catalogue in 1851. Elite was initially a slow burner in the Floris range and shows that patience in the art of perfume creation, really
does pay off. Maintaining a few loyal followers, as the 1980s progressed, its admirers grew, both at home and across the continent, as exports to Europe increased. Elite has since gone
on to become an icon among the Floris signature collection. It has found a second home among devotees across the world and particularly in Italy where the fragrance has gone
from strength to strength and continues to maintain its popularity today, 40 years after it was launched. Mellow woody notes of patchouli and vetiver are enlivened with a cool citrus twist of bergamot, grapefruit and lemon. This is punctuated in great interplay with the green resinous notes of cedar leaf and spicy juniper berry. Lavender and fir balsam with a touch of bay are key to the character of the heart. Mossy notes then play a leading role as the fragrance evolves with amber, musk and a hint of leather in the base round off this timeless scent.
The World of FLORIS
British Family Perfumers Since 1730, Floris has stood in the heart of Jermyn Street for nearly 300 years. They are proud to be the standard bearer of perfumery expertise in London.
Top Notes
Bergamot | Cedar Leaf | Grapefruit | Juniper
Berry | Lemon | Petitgrain
Heart Notes
Bay | Fir Balsam | Lavender
Base Notes
Amber | Cedarwood | Leather | Moss | Musk
Patchouli | Vetiver
Floris – 89 Jermyn street, London SW1Y 6JH
Floris Men’s Fragrance | Floris London UK
