Marane, luxury swimwear for the stylish gentleman. They come from a place with providence, made for men that are cool as opposed to the ones that try to be.
When it comes to the ultimate in luxury it’s all about providence and having a story. If you want the best water most likely you want to speak to a company that sources their water directly from the arctic and your gold from the small reserves left in Wales where the Royal family reputedly has their rings made.
The Marané flagship store is located in the old fishing village of Manantiales, just a perfect lcation for stylish gentlemen to source their swimwear.
So when it comes to travel and the things you wear what could be better than saying your flagship store is in a fishing village in South America. That certainly gets the cool factor from me. It conjures up some of the coolest beer commercials and James Bond is written all over this. Maybe with Q coming out of the sea with the latest gadget. And of course I know all or many of the ladies will remember that iconic moment as Daniel Craig comes out of the sea in his re-enactment of the famous Ursula Andress when she came out of the sea in Dr No.
For me I always dreamt of being based out of beach shack where we sold the best beer and in the back I had a hammock with an old 1940’s fan wurring away as I had an afternoon siesta, aaah yes, maybe someday soon.
Marane from Uruguay makes super stylish and very comfortable men’s swimwear, with lovely heavy beaded drawstrings. They are fitted, original and their sleek material feels great against the skin.
The word Marané comes from ‘Ivy Maraney’, an old Guarani phrase meaning ’a land without evil’. Their hometown, Punta del Este, on Uruguay’s Atlantic coast is renowned for its rugged and dramatic landscape – rocky crags and sand dunes are interspersed with rolling rangeland and sleepy fishing villages and it is this roughhewn environment, and the Latin American cultural tradition which thrives in it.
If you love the sea I am sure you will love Marane.