Luxury Fragrance Profiling with Penhaligon’s is a unique and bespoke luxury fragrance experience meaning you’re sure to find your perfect match. Very romantic, a perfectly suited good quality fragrance is a rare feat and a worthwhile investment.
The beauty of Penhaligon’s bottles will always make you look twice. Their classic, distinctive appearance remains true to their roots, and the bottles (bar the Portraits collection) are reminiscent of the ones 147 years ago.
The brand, steeped in history, was born from the back of a barber’s shop on Jermyn Street by Mr Penhaligon and has since grown to become a quintessentially British, world-renowned brand with no intention of slowing down. With two Royal Warrants from HRH The Prince of Wales and The Duke of Edinburgh, Britain’s oldest perfumery has secured the highest form of recognition a brand could hope for, reflecting the quality and finesse it upholds.
Each scent is created with the experience in mind. Laced with ingredients to ignite your senses and transport you to another time or place. The experience starts long before the bottled product and if you sign up to one of their profiling appointments you’ll discover the journey of (nearly) every scent.
It’s not quite as simple as sniffing and spritzing yourself until you blind your senses and settle for anything. Rather, it involves a quick interview process and prosecco… obviously.
I kid you not, snuffling a heap of coffee beans is apparently a faux-pas and rather, you want to stick with prosecco or water to refresh your senses between scents.
Through a series of questions, you’ll confess your favourite drink, colour, hobbies, likes and dislikes, before getting down to business. Using contrasting ‘families’ (aromatic, citrus, floral, woody etc) you’ll have the option to smell two each time, discovering the ingredients and the story behind each before eradicating one. The stories are designed to spark nostalgia and inspire antiquity and you’ll find yourself fully invested.
You’ll whittle your way down from 18 scents to your favourite five before giving your nose a rest and deciding on the final two. It’s here that you are allowed to spritz each scent on your skin and see if you’ve really met your match (you’ll be surprised to find some scents change on your skin).
The appointments for your luxury fragrance profiling are imbued with elegance and a far cry from the overcrowded counters at department stores. The personal experience means you’re sure to find your perfect match. A perfectly suited, good quality fragrance is a rare feat and a worthwhile investment.
Luxury Fragrance Profiling Experience is a complimentary service and is free of charge. Available Monday to Friday 10.30 -11.30 am and 15.30 -16:00 pm. Saturday 10.30am or 11am only. This service is available in Burlington Arcade, Kings Road and Penhaligon’s Covent Garden Wellington Street.
Written by Kelly Greene